Built by hand

built to last

Craft Your ride

Founded by legendary craft brewer Dale Katechis, the spirit of CRAFTING pours over into everything we build. REEB is a small independent manufacturer using the finest materials and processes to create bikes that are built to last and to be unique for our customers. Looking for something custom? Our team at the Hooptie Bike Lounge can dial in a full build with your choice of components, tailored to how and where you ride.

For Riders, By Riders.

Everybody employed by REEB Cycles lives to ride. We are a passionate group that tests our bikes on weekly Thursday REEB Romp night rides, long days in the saddle, between the tape and even on social pedals for a beer. REEB isn’t like the rest, we put fun, bikes and community first and look forward to a good time on the trails and shooting the shit around the cooler with anyone that shows up.