RIDE BIKES – DRINK BEER

YOU KNOW WHAT TO DO NEXT.

THE STORY

Sitting around the campfire (or jumping over it) tossing back some Dale’s, jamming tunes and swapping single track stories of full send…we live for that shit.

Bikes and bloody elbows have always been at the heart of Oskar Blues Brewery culture, and in 2011, after Dale’s (OB Soul Founder) bike was stolen, he decided he didn’t want to just buy another bike-in-a-box that was made somewhere overseas. He wanted to do it all, by hand, here in the U-S-of-A. Out of the same 100 year old barn that gave birth to Oskar Blues and Dale’s Pale Ale, REEB Cycles was born.

We are Barn Built in Lyons, CO because it matters. We keep the design and fabrication close to the trails where they are tested and we don’t do it behind closed doors.  Stop by the barn in Lyons, ride a demo on singletrack right out the back door, hoist beers and chew the fat with Adam and the team while they make your next bike.

Proudly Barn Built in Lyons, CO USA    #BarnBuiltLyonsCO

MEET THE TEAM

DALE

The reason we ride beers spelled backwards. Dale founded REEB in 2011 when his bike was stolen and he decided he didn't want to just buy another bike-in-a-box that was made overseas. When he's not smashing on a single speed, he's stealing merch from the bike shop ensuring our inventory game stays on point.

STEVE

Bored of his old job building space junk, Steve wandered into the barn during a REEB Open House a few years ago and no one has been able to get him to leave. He and Adam quickly realized a shared vison of what mountain bikes should be capable of and collaborated to develop Sqweeb V3-V4, the BREWser, and most recently the SST.

TIM

Tim is the man behind the wrenches that makes sure every REEB that goes out the door is dialed and ready to ride.

ADAM

After designing his first custom frame in 2004, Adam has been on a relentless pursuit of designing better bikes to hold up the abuse of his loose and fast riding style. Adam joined the REEB team in 2017 as a programmer, CNC machinist and finish welder. With continuous improvement in mind, he drives the progression of REEB frames. 

JEFF

Jeff is a lifetime mountain biker with three trials national titles under his belt and the world record for the bunny hop on a full-size mountain bike. He now puts his skills to the test by riding “unrideable” trails around the country and introducing kids and grown-ups alike to the fun, growth, and community that can be found on a mountain bike.

ROBBIE

Robbie's been building bikes since before YouTube, rocking rigid single speeds since day one on a MTB. Other hobbies include blowing up his racecar, fixing his racecar, and hoping his racecar doesn't blow up again. When Robbie sees something cool his first thought is, "I want to build that." Since bikes are the coolest, here we are.

JAMES

James is the newest addition to the REEB fabrication team. Another refugee from the aerospace industry, James has built a bunch of wild hardware that's currently flying around somewhere up there in space. When he's not building or riding bikes, he's with his family on their farm or 43 beers deep on a river trip.

TODD

Todd is your friendly, music-loving mechanic at the REEB Bike Shop at Cyclhops Bike Cantina.  He has been wrenching on bikes since spandex, toe clips, rigid forks and bar ends were standard issue. When not wrenching on bikes or his antique vehicles, you'll find Todd hiking, biking, or running on the local trails.

Chad

Our resident Marketing and Media mogul... Chad loves country dancing, Rollerblading, small talk with strangers and all things REEB.

Michael

After stumbling into the Ride Bikes, Drink Beer lifestyle with a job at Oskar Blues in 2016, Michael has been a staple in the REEB crew ever since. Michael provides support with all things digital so the crew in the barn can keep cranking out bikes.

Chris

Chris grew up in the mountains of CO and started riding bikes out of necessity. She believes there's nothing more enjoyable than being outside, preferably on a bike, and has been described as "a tall glass of whiskey disguised as a teacup." Follow the trail of glitter and you'll find her.

UNCLE RICO

Our trusty Sportsmobile, Uncle Rico can be found in the slow lane chugging up mountain passes on the way to demo events. With a trailer full of bikes and beers, you can count on Rico delivering the party. If you see us on the road, make sure to say hi!

CYCLHOPS Bike Cantina & Full Service Bike Shop

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