Dale founded REEB in 2011 when his bike was stolen and he decided he didn't want to just buy another overseas catalog bike. When he's not smashing on his single speed, he's stealing merch from the bike shop to keep our inventory game on point.

Tim takes customer service to the next level and makes sure every REEB that goes out the door is exactly what you want, perfectly crafted and ready to ride. Also... Tim shreds harder than he'll ever admit, and he's a KEY member of our product testing team.

Jeff is our Brand Manager and a lifetime mountain biker with four national titles under his belt and the world record for the bunny hop on a full-size mountain bike. He represents REEB at festivals across the country and spends his spare time searching for "unrideable trails"

Todd is your friendly, music-loving Store Manager at the Hooptie Bike Lounge.  He has been wrenching on bikes since spandex, toe clips, rigid forks and bar ends were standard issue. When not wrenching on bikes or his antique vehicles, you'll find Todd hiking, biking, or running on the local trails.

Keefer, sometimes Gregory, has been riding bikes, taking falls and brushing the dust off since his single digits. He left his home in the PNW to go to school and ride bikes in Austin TX but fell in love with Colorado’s love of the outdoors and mountain biking. When he’s not on his bike, he’s taking care of his dogs or out listening to music with his lovely wife, Emily.

Started sweeping the floors of his local bike shop when he was too young to really work, just wanted to learn and be around bikes.  This started the journey of working for some of the best  shops in Chicago for many years.  Eventually, getting to work for some pretty cool bike companies over the years.  Ready for a change of scenery, moved to CO a few years ago and loves the view.  Loves riding trails and trials. 

Ashley has come a long way since riding fixies in flip-flops in NYC, where she spent her 20's racing to finish lines—both literally and figuratively. Now retired from The Rat Race, you'll mostly find her in closed-toe shoes (though, she does own a pair of SPD sandals IYKYK), discovering off-road adventures at her own pace, working in her bike fab studio, or welding frames with us here at REEB.  

Kassi keeps everything moving at REEB and the Hooptie Bike Lounge. From bookkeeping to bartending, she handles everything in between, including challenging customers to thumb wrestling matches they’ll inevitably lose.

Our resident PR and Media mogul... Chad loves country dancing, Rollerblading, small talk with strangers and all things REEB. He's also the most likely one in the crew to make you question life choices if you decide to follow him on epic rides.

After stumbling into the Ride Bikes, Drink Beer lifestyle with a job at Oskar Blues in 2016, Michael has been a staple in the REEB crew ever since. Michael provides support with all things digital so the crew in the shop can keep cranking out bikes.

Lyons local and long time OB employee, Devon brings a wide marketing skillset to REEB. Catch him at the next event or behind the lens helping create content for the 'gram.

Hicar has been around since the beginning. He's our ambassador, business advisor and responsible for long term crash testing.

Robbie's been building bikes since before YouTube, rocking rigid single speeds since day one on a MTB. Other hobbies include blowing up his racecar, fixing his racecar, and hoping his racecar doesn't blow up again. When Robbie sees something cool his first thought is, "I want to build that." Since bikes are the coolest, here we are.

Hailing from South Jersey, Brian is a tech riding connoisseur. He loves tinkering with his bikes, trying new set ups and sessioning features. When he's not shredding trails he's building them to support the local riding scene.

Steve has been part of the REEB crew for almost as long as REEB has had a crew. He has tons of style on his bike to match the style of his custom rides. Whether it's his SST or Steezl you'd be hard pressed to find a nicer bike on the trail.

Hailing from the North-East of England and being described (by himself we think) as “Exotic & Perpetually Irreverent". After learning of the culture of REEB he knew that with his lifelong passion for bikes and drinking beer he had to make REEB his friend and become part of the family.