Longmont, Colo. (October 22, 2019) – Oskar Blues Brewery announces a refreshing development in their multi-year partnership with Jeff Lenosky, legendary REEB rider and three time national champion. Oskar Blues has partnered with Lenosky to brew “TB IPA”, a beer named after Lenosky’s moniker, Trail Boss. TB IPA will be available in mid-November in 6-packs of 12 oz. cans and on draft at all Oskar Blues taprooms, and will support Oskar Blues’ ongoing donation efforts toward Can’d Aid.
TB IPA is highly hopped with flavors of tropical fruit, pineapple, berry and citrus, and balanced by an assertive malt framework lending notes of biscuit and toasted bread. At 4.9% ABV and 35 IBUs, TB IPA is a perfect post-ride refresher. The upcoming beer is a collaborative extension of Lenosky’s long standing partnership with Oskar Blues and Colorado-based national nonprofit Can’d Aid. As a “Treads + Trails” ambassador for Can’d Aid and a sponsored REEB Cycles & Oskar Blues rider, Lenosky has hosted bike builds and bike donations across the country to help get nearly 3,000 bikes to low income children in the past 5 years.
“Partnering with Oskar Blues to collaborate on a beer is a dream come true,” said Lenosky. “I remember finishing a ride many years ago and someone handed me a Dale’s. I never would have dreamed mountain biking and craft beers would become so intertwined and that I would become part of that culture.”
Can’d Aid will host a bike build at the Oskar Blues Austin, Texas, taproom on October 23, during which Lenosky will make an appearance in order to lend a hand and answer questions about the soon-to-be-released brew. The public is invited to attend, build bikes and contribute some do-goodery alongside a renowned mountain bike athlete. On October 24, Lenosky will perform trials riding and tricks along with inspirational conversation and safety tips for first graders at a local Title I school, who will then be surprised with brand new bikes and helmets to take home.
Earlier this year, Lenosky made an unprecedented move to join the team at small, counter-culture REEB Cycles -a bike company inspired by Oskar Blues – after 17 years with Giant Bicycles. The change was motivated by the opportunity to align efforts with Oskar Blues and their longtime nonprofit partner Can’d Aid to leverage his Trail Boss group rides and youtube video personality. In addition to Lenosky’s efforts with Oskar Blues, for every frame sold in 2019, REEB Cycles will donate a Can’d Aid Treads + Trails bike to an underprivileged child.