We exist to spread the love of the bicycle and remind us all why we all fell in love with them in the first place. REEB was founded in 2011 by some folks at Oskar Blues Brewery who eat, breathe, sweat, and bleed bikes. When the boss man’s old bike was stolen, the do-it-yourself mentality that pervades OB took over, and a bike company was born.
We live to defy the industry and show that doing things the right way is better for everyone. Our frames are made by people you can talk to and share a beer with, in a place you can visit and see your new bike being bown.
Stop by sometime and be part of our story.